Urdaneta City University adheres to the educational worldview set forth by its founding father,
Dr. Pedro T. Orata, that –
1. Education contributes much to the development of an individual and the society in which he lives;
2. It is possible to make education available and accessible to all people in all walks of life, both in urban and rural areas;
3. The education provided will determine the quality of life of the people and the progress of the nation; and
4. The institution shall provide such kind of education and development which are congruent to the national development goals.
A leading university that transforms individuals into morally upright and globally competitive professionals through quality and practical education for all.
To provide exemplary outcomes-based and advanced instructions, socially relevant and innovative researches, and inclusive extension services, partnerships and/or linkages.
Instill formation of knowledge, abilities, skills, and attitudes necessary to make an individual a responsible member of the society, enhance the development of instruction to produce high-level professionals, and harness the productive capacity of the country’s human resource base toward international competitiveness.
Mold individuals who will conduct scientific, innovative and advanced researches in the quest for new knowledge, provide leadership in various fields toward dynamic and self-sustaining economy, and enrich historical and cultural heritage.
Undertake participatory and inclusive extension services which are relevant and responsive, accessible and equitable, through efficient and effective community development programs, and broaden symbiotic partnerships and linkages to establish intergenerational responsibility for the common good.
1. To provide exemplary outcomes-based and advanced instructions, socially relevant and innovative researches, and inclusive extension services, partnerships and/or linkages.
2. To conduct systematic investigations geared toward the establishment and discovery of novel facts, solve present or existing problems, provide new ideas or develop new theories, satisfy curiosity, and have mastery of nature.
3. To establish sustainable livelihood projects that will uplift the quality of life of the members of the community, and to expand transnational collaborations that will have socio-economic benefits to the present and future generations.